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Professional academy

C12 Product Photography Academy

The leading academy for aspiring professionals in the art and business of product photography.

Enroll nowfrom $599 / monthSee the curriculum

Pay in full or choose a payment plan.

Overview

Taught from experience, not a textbook.

Many courses are taught by educators, not successful photographers. The result? Generic training that falls flat in the real world.

Hudi doesn't teach from a textbook. He teaches from experience. With hundreds of thousands of product images under his belt, he's developed field-tested techniques that actually work. You'll sharpen your skills through real-world scenarios and learn insights earned from years of hands-on shooting.

You'll discover why generic techniques fail, how to think like a creative pro, and what it takes to turn your craft into a profitable business.

Curriculum

A three-part program, from technical confidence to creative mastery.

Learn at your own pace and pick up exactly where you stopped.

27 modules · 162 lessons

Welcome 1 lesson
  1. Welcome
Introduction 1 lesson · 6 min
  1. 1 Introduction
Module 1: Camera Basics 3 lessons · 42 min
  1. 1.1 What is a Digital Camera?
  2. 1.2 Camera Buying Guide
  3. 1.3 Lens Basics & Buying Guide
Module 2: The Exposure Triangle 6 lessons · 42 min
  1. 2.1 The Exposure Triangle
  2. 2.2 Camera Settings
  3. 2.3 Shutter Speed
  4. 2.4 ISO
  5. 2.5 Aperture
  6. Module 2 Homework
MODULE 3: Important Camera Settings 6 lessons · 41 min
  1. 3.1 White Balance
  2. 3.2 Raw Vs JPEG
  3. 3.3 SD Cards + Backup
  4. 3.4 Auto Focus
  5. 3.5 Camera Modes & Auto Exposure
  6. M3 Homework
Module 11 5 lessons · 1 h 1 min
  1. 4.1 Rooftop Portrait Shoot
  2. 4.2 Focus Modes
  3. 4.3 Controlling Light
  4. 4.4 Composition 101
  5. 4.5 Photographer Vision
Module 12 1 lesson · 2 min
  1. Module 4 Homework
Module 13 11 lessons · 1 h 33 min
  1. 5.1 Intro to Editing
  2. 5.2 Library Module
  3. 5.3 Develop Module - Basic Adjustments
  4. 5.4 Tone Curve/Levels
  5. 5.5 Color Mixer & Color Grading
  6. 5.6 Detail Tab - Sharpening Your Images
  7. 5.7 Lens Correction
  8. 5.8 Transform
  9. 5.9 Lens Blur Effects
  10. 5.10 Advanced Lightroom Tutorial
  11. Module 5 Homework
Module 14 4 lessons · 24 min
  1. 6.1 Introduction
  2. 6.2 How to Price Yourself
  3. 6.3 Prices of Different Genres
  4. Module 6 Homework
Module 15 2 lessons · 4 min
  1. 7.1 Becoming an Artist
  2. Capstone Project #1- Photography 101
Module 16 18 lessons · 3 h 3 min
  1. 8.1 Introduction
  2. 8.2 Intro to Lighting Gear
  3. 8.3 Strobes, Speed Lights & Continuous Lighting
  4. 8.4 Setting Up Your Camera
  5. 8.5 Lighting Terms
  6. 8.6 Directional Light
  7. 8.7 More Lighting Terms
  8. 8.8 Light Shaping Tools
  9. 8.9 Hard Light and Soft Light in depth
  10. 8.10 Direction of the Light in depth
  11. 8.11 Studio Portraits
  12. 8.12 Inverse Square Law
  13. 8.13 Using Light for Other Genres
  14. 8.14 Lighting Gear
  15. 8.15 Light Stands
  16. 8.16 Tripods
  17. Module 8 Homework
  18. Capstone Project #2- Lighting
MODULE 9: The Studio Tour 1 lesson · 28 min
  1. 9.1 The Hudi Greenberger Studio Tour
MODULE 10: Product Photography 3 lessons · 41 min
  1. 10.1 Introduction to Product Photography
  2. 10.2 Genres of Product Photography
  3. 10.3 Product Photography Gear
MODULE 11: Product Photography Shoots 7 lessons · 1 h 7 min
  1. 11.1 Introduction
  2. 11.2 Shooting Cups
  3. 11.3 Controlling Reflections
  4. 11.4 Shooting Reflective Objects
  5. 11.5 Shooting Food
  6. 11.6 Shooting Clear Glass
  7. Module 11 Homework
MODULE 12: In-Studio Shoots 5 lessons · 1 h 43 min
  1. 12.1 Introduction
  2. 12.2 Glossy vs Matte + White vs Black
  3. 12.3 Commercial Shoot
  4. 12.4 More Food Photography
  5. Module 12 Homework
MODULE 13: Shooting Specific Scenarios 8 lessons · 1 h 23 min
  1. 13.1 Introduction
  2. 13.2 Products on White Background
  3. 13.3 Lifestyle Photos
  4. 13.4 Editorial Photos
  5. 13.5 Pre-production & Planning
  6. 13.6 Amazon Photos
  7. Module 13 Homework
  8. Capstone Project #3- Product Photography
MODULE 14: Post-Processing & Editing 8 lessons · 1 h 50 min
  1. 14.1 Adobe Photoshop
  2. 14.2 Post-Processing - Coke Can
  3. 14.3 Post-Processing - Bottle of Wine
  4. 14.4 Post-Processing - Cups
  5. 14.5 Post-Processing - Olive Oil
  6. 14.6 Post-Processing - Food & Cocktail
  7. 14.7 Post-Processing - Candies/Bowl
  8. Capstone Project #4- Editing
MODULE 15: Building a Photography Studio 1 lesson · 17 min
  1. 15.1 Building a Photography Studio
MODULE 16: Business & Marketing 7 lessons · 1 h 12 min
  1. 16.1 Pricing Your Services
  2. 16.2 How to Find Your First Clients
  3. 16.3 Building an Online Portfolio
  4. 16.4 Social Media Portfolio
  5. 16.5 Sales 101
  6. 16.6 Dealing with Clients
  7. Module 16 Homework
MODULE 17: Bonus Techniques & Insights 2 lessons · 11 min
  1. 17.1 Developing Style
  2. 17.2 Random Tips
MODULE 18: Conclusion 1 lesson · 8 min
  1. Conclusion
The Labs- A Day in the Studio 20 lessons · 3 h 13 min
  1. Introduction
  2. Leather Organizer
  3. Beanie Cap
  4. Grooming Kit
  5. Wireless Charger
  6. Apple Airpods and Case
  7. Desktop Vacuum Cleaner
  8. Bluetooth Speaker
  9. Chess Set with Flask
  10. Pen Holder
  11. Bluetooth Keyboard
  12. AirTag
  13. Milk Frother
  14. Speaker
  15. Phone Magnifier
  16. Wellness Kit
  17. Smart Lamp
  18. Cigar Gift Box
  19. Chess Set (Glass)
  20. Magnetic Levitating Lamp
Capstone Projects Submissions 4 lessons · 8 min
  1. Capstone Project 1- Photography 101
  2. Capstone Project 2- Lighting
  3. Capstone Project 3- Product Photography
  4. Capstone Project 4- Editing
Capstone Projects Submissions 4 lessons
  1. Capstone Project 1- Photography 101
  2. Capstone Project 2- Lighting
  3. Capstone Project 3- Product Photography
  4. Capstone Project 4- Editing
Student Capstone Project Reviews 9 lessons · 2 h 33 min
  1. Capstone Project 1 Review 1 (Photography)
  2. Capstone Project 2 Test Shot Review 1 (Lighting)
  3. Capstone Project 2 Final Review 1
  4. Capstone Project 3 Review 1
  5. Capstone Project 3 Review 2
  6. Capstone Project 3 Test Shot Review 3
  7. Capstone Project 3 Review 4
  8. Capstone Project 3 Review 5
  9. Capstone Project 4 Review 1
Questions and Answers 2 lessons · 24 min
  1. Understanding Pixels and Resolution
  2. Real Estate Photography
The Buying Guide 22 lessons

Build a solid foundation in product photography by mastering your camera settings, lens choices, and shooting techniques. Explore the art of lighting, from natural sources to advanced studio configurations, and learn how to shape, control, and refine lighting for different product types. You'll also develop expert-level editing skills in Lightroom to create polished, professional images every time.

  1. DSLR Any Genre
  2. Mirrorless
  3. Budget Lenses for Beginners
  4. Portrait Photography Lenses
  5. Event Photography Lenses
  6. Product Photography Lenses
  7. SD Cards
  8. Studio Strobe Lights
  9. Extension Head
  10. Speedlights
  11. Trigger
  12. Light Stands
  13. C Stands
  14. Soft Boxes
  15. Extra Camera Batteries
  16. Tripod (Only Needed for Product/Food)
  17. Extension Arm for Top-Down Photos
  18. Clamps
  19. 5 in 1 reflectors (Scrims)
  20. Counter Weight
  21. Seamless Paper
  22. Background Stand

Inside the academy

Applied learning, at its best.

  • The DAASS Labs

    Step inside Hudi Greenberger's studio and experience the real-world workflow of the most sought-after commercial photographer — from pre-production planning to lighting setups to post-processing, including live shoots with paying clients.

  • The gear guide

    Hudi has tested it all: cameras, lenses, lighting, speedlights, triggers, clamps and backdrops. Inside your student portal you'll find his exact gear list, along with budget-friendly alternatives for those just starting out.

  • The business bootcamp

    Radical transparency on pricing projects, structuring contracts and landing high-paying clients — Hudi shares his exact formula so you can confidently bill clients and grow your income.

  • The mentorship experience

    Post your questions and get direct answers from Hudi. Submit your work for detailed critiques; capstone projects are personally reviewed by Hudi in recorded, in-depth critiques.

Why product photography?

One of the fastest-growing creative industries in today's digital economy.

  1. Creativity meets commerce

    In a world driven by e-commerce and digital marketing, strong visuals do more than sell products, they build brands. Businesses are constantly seeking skilled photographers who can make their products stand out online.

  2. Profitable & predictable

    Unlike one-off personal shoots, commercial clients often bring steady, repeat business. Brands launching new products need consistent, high-quality imagery, and they're willing to invest in it.

  3. Flexible & future-proof

    Whether you're freelancing, building your own studio, or working remotely for global brands, product photography offers the flexibility to design your career your way.

Faculty

Learn from the photographer trusted by today's top e-commerce brands.

Hudi Greenberger

Hudi Greenberger

Product Photography Academy

Tuition

Choose how you'd like to pay.

Every option includes the full course and 2 years of access.

2-month plan

$1,499/ month

2 monthly payments · $2,998 in total

Choose this plan

3-month plan

$999/ month

3 monthly payments · $2,997 in total

Choose this plan

4-month plan

$749/ month

4 monthly payments · $2,996 in total

Choose this plan

5-month plan

$599/ month

5 monthly payments · $2,995 in total

Choose this plan
  • Payments secured by Stripe
  • 2 years of access
  • Certificate when you complete it

C12 Product Photography Academy

Ready to begin?

A fully immersive, three-part program designed to transform your photography, taking you from technical confidence to creative mastery.

Enroll nowfrom $599 / monthTalk to us on WhatsApp